I managed the relationship with SIPOZA from brief to delivery, aligning on goals, formats, and timelines. Based on their needs, I planned coverage around guest arrivals, networking, the panel, speaker highlights, audience interactions, and behind-the-scenes moments. During the event, I conducted interviews with speakers and guests and moved between photography and videography, following the flow of the programme so key moments were captured as they happened. In post-production, I helped shape the material into final edits and wrote the accompanying copy, delivering content built for social, marketing, and press.